You always here that advertising and media in general cater to the youth. Why? Because they're young and impressionable and the future of the world. They have the capacity to come up with new ideas and, in turn, appeal to the next generation of rising youth.
So what are online publications and media sources doing about it? They're not just keeping up with the times, but they're trying to stay ahead of the times--using the most innovative technology available while coming up with new ways to market products and ideas to a technology-conscious generation.
Online magazines, like Glamour, Real Simple and Sport Illustrated have added picture slide shows and daily-updated how to columns in order to keep readers' interest. Newspapers, like the Knoxville News Sentinel and New York Times leave reader comment boxes, display multimedia stories, link to blogs and post video clips. Readers can also participate in interactive polls to vote on sports teams, presidential ratings and just about anything else you can think of.
Maybe I'm just old fashioned, but I think online news is fine the way it is. I really can't think of any other possible way sites could convey news. For as amazing as technology has become and for as much as news sites have at their disposal, what they seem to lose sight of is reporting the truth. I love being able to access videos, slide shows and sound bites--but are they really more entertainment than anything else? If technology wasn't a limitation, I would capture news as it was happening and keep the commentary minimal, aside from basic explanations. Let the public decide what the truth is, not the media.
But then, I guess the truth is always in the eye of the beholder.
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